FORT LAUDERDALE & BROWARD COUNTY'S
FIRST NBA HALL OF FAMER
NBA HALL OF FAMER · NBA CHAMPION · OLYMPIC GOLD MEDALIST
BROWARD BUILT.
WORLD PROVEN.
Hometown Endorsement Strategy
Explore Partnership Opportunities
Before the Hall of Fame.
Before the NBA Championship.
Before the Olympic Gold Medal.
There was Fort Lauderdale.
BROWARD BUILT. WORLD PROVEN. is the real-time activation of Mitch "The Rock" Richmond's legacy — bringing his global accomplishments, life experiences, relationships, leadership, and commitment to service back to the community where his journey began.
This is not just about celebrating an NBA Champion, Olympic Gold Medalist, and Hall of Famer. Those accomplishments are already written in history. The goal is to reintroduce Mitch to South Florida for who he is beyond basketball — a hometown leader committed to service, mentorship, Veterans, young athletes, community, and investing in the next generation.
We are developing a Hometown Hero Week & Campaign designed to bring Mitch's global legacy home to Fort Lauderdale and Broward County — and introduce his hometown to the world.
Throughout Hometown Hero Week, Mitch will reconnect with Fort Lauderdale and Broward County through community meet-and-greets, local business visits, civic and corporate engagement, youth and athlete initiatives, first responder and Veteran outreach, a hometown photo campaign, PSA production, and media storytelling.
We will bring together business leaders, elected officials, civic organizations, nonprofits, schools, first responders, Veterans, athletes, community leaders, and corporate partners to participate in telling — and becoming part of — this story.
The larger vision is to develop Hometown Hero Week into a network special and mini-documentary chronicling Mitch's hometown hero return — following him as he reconnects with the people, places, businesses, and community that helped shape his journey while introducing the work, relationships, and opportunities he is now bringing back.
"A hometown story with worldwide credibility."
DECLARATION → ACTIVATION → RELATIONSHIPS → OPPORTUNITIES → IMPACT → LEGACY
Dealership ambassadorship, brand campaigns, event appearances, digital content
Financial literacy alignment, community banking, wealth management, corporate campaigns
Wellness advocacy, hospital and health system partnerships, fitness brand alignment
Hotel, restaurant, entertainment venue partnerships, event hosting, brand representation
Luxury development ambassadorship, community projects, grand openings
Fashion, watches, premium brands, lifestyle content, personal brand extensions
Law firms, advisory, corporate training, leadership speaking, executive events
Local businesses, chambers of commerce, civic organizations, regional initiatives
Each partnership can combine:
Brand representation, advertising, licensing
Corporate events, grand openings, VIP experiences
Print, digital, broadcast, out-of-home
Social media, video content, branded storytelling
Keynote, meet-and-greet, hospitality activations
Youth programs, charity events, community initiatives
Through InTake Impact Corp, Mitch Richmond's legacy is being translated into service. These programs demonstrate what it means to transform a lifetime of achievement, experience, relationships, and influence into opportunities for others:
Developing young athletes through mentorship, education, professional development, athletic performance, leadership, life skills, and service.
Creating awareness, mutual aid, community services, and support for first responders, military personnel, Veterans, Gold Star families, and communities.
Creating workforce development, service, and economic opportunities for Veterans.
Interactive basketball fundraiser connecting corporate giving to community impact.
This creates opportunities for community investment, sponsorship, and measurable social impact — giving partners both commercial endorsement value and purpose-driven engagement.
BROWARD BUILT.
WORLD PROVEN.
From Fort Lauderdale to the Hall of Fame — and back home to build what comes next.
JANUARY 2027
DATE • TIME • LOCATIONS — TO BE ANNOUNCED
Become part of the story. Become part of the impact. Become part of the legacy.
Stay connected. Check in for official Hometown Hero Week announcements, events, locations, registration, and updates.
BROWARD BUILT. WORLD PROVEN. is a partnership platform of The World's Brand LLC in association with InTake Impact Corp. First. Original. Only.